Quite a few wordpress bloggers are monetizing their skills and talents by converting their wordpress blogs into functional membership websites.
Wordpress is a perfect platform to build membership websites and converting your blog to paid members site could be as simple as uploading and activating membership plugin, such as MemberWing-X.
Disclaimer: I am chief architect of MemberWing-X plugin.

What makes MemberWing-X so great to build membership websites?

• It has one of the strongest set of SEO features compare to any other wordpress membership plugin.
• It offer real link sharing protection for premium digital downloads.
• It offers integrated Digital Online Store Builder allowing any blog owner to run his/her custom own online store selling ebooks and any other kind of digital downloads.
• It integrates well with commercial autoresponders, such as Aweber and Mailchimp as well as popular payment processors, such as paypal.
• It offers support for unlimited membership levels and very flexible way to manage access to premium content.
• It allows to convert existing blogs with thousands of posts and pages into fully featured membership website in minutes.
• It allows you to download and try free, fully featured version of MemberWing-X on any new blog (with no more than 10 members).

There is so much more to say about memberwing, and without making this post too long I’d strongly suggest to consider joining Online WordPress Membership University if you want to learn more about business of building successful membership sites with WordPress and MemberWing-X plugin.

In this post I want to tell you about new j-shortcode that supports membership sites: [j-memberwing]
[j-memberwing] shortcode allows you to show certain chunks of content only to certain members and hide it from anyone else.
Say, for example:

• if you want to show embedded premium videos only for members, while non-members can only read text – [j-memberwing] shortcode is for you.
• if you want to show certain discounted price offer only to Gold members, while others will see only fully-priced offer – [j-memberwing] shortcode is for you.
• if you want to show progressively more and more valuable content within the same post or page to higher level members, while inviting lower level members to upgrade their subscription to see more – [j-memberwing] shortcode is for you.

First – a brief introduction into MemberWing-X principles – how this membership plugin works:
MemberWing-X manages access to premium content depending on member’s product ownership.
For example if member owns “Gold Membership” product, and right after the free teaser of certain premium article this marker is inserted: {{{gold}}} – then such “Gold member” will be allowed to see complete article, while non-member or “Silver member” will not. In other words this MemberWing-X’s premium marker: {{{gold}}} will allow access to any content below this marker to any member who owns a product with keyword “gold” in it’s name.
For more detailed explanations of MemberWing’s premium markers see these tutorials.

What MemberWing-X {{{…}}} markers allows to accomplish – is to split article in 2 chunks: free teaser + premium content, visible only to proper members. What is missing in this model – is an ability to selectively include or exclude parts of content “in the middle”. OR ability to show parts of content in the middle differently to members of different levels.
[j-memberwing] shortcode takes care of this limitation.
Here’s how you would use j-memberwing shortcode to make certain piece of content visible only to “Gold member”:
 [j-memberwing conditions="gold"]
   ...only logged on member who owns "Gold membership" product will see this...
   [j-else/]
   ...anyone else will see this...
 [/j-memberwing]
‘keyword‘ in parameter conditions="keyword" carries the same meaning as keyword (or keywords) that you'd place inside of {{{ ... }}} set of MemberWing-X marker brackets: {{{keyword}}}
For more explanations of MemberWing-X premium markers, see MemberWing-X manual and online tutorials.

Here's how you would use j-memberwing shortcode to allow higher level of members to see progressively more and more content:
...This part is visible to everyone...
[j-memberwing conditions="silver|gold"]
...This part is visible to Gold and Silver members...
[/j-memberwing]
[j-memberwing conditions="gold"]
...This part is visible only to Gold members...
[/j-memberwing]

You may also nest j-memberwing shortcodes inside of each other using the same nesting rules as described in this article.
Note: to have membership functionality fully enabled on your website - you need to have memberwing-x plugin + of course J-Shortcodes plugin installed and activated as well.